BizCover

Writing is a personal passion of mine—storytelling in particular. I have been fortunate enough to leverage this interest and skill—and continue to do so—in my career.

At BizCover, I wore many hats. I worked with our team to craft the messaging for our email marketing communications and assisted in growing its social media presence.

I assumed creative control of our small business grant program, BizGiver, where we awarded one lucky SME owner a $2,000 cash prize to be spent on the means to help boost their business.

I helped run outreach to SME influencers to help bolster the content offerings on our contributor blog—our SEO secret weapon—and also worked with a select few of them to create a comprehensive eBook on how to start a small business.

I also rebooted and led with a blend of the business’s as well as my own tone of voice, our UGC-driven content series, ‘customer spotlight’.