Warner Bros.
The Fastest Red Carpet Alive
Warner Bros. (WB) approached to us to assist them in promoting their upcoming film, The Flash.
This was a last-minute brief, and the direction was to generate hype and excitement for the DC superhero’s solo film debut, so we had to move fast.
We pitched a red carpet event we’d host in partnership with the film distributor, they were game and so we got to work. The first step we took was to reach out to our expansive network of media personalities and influencers who operated in the film, television and video game spaces.
In addition to this we ran a competition to attend the premiere for the superhero-crazed IGN audience, so as to build awareness and anticipation for the film within the community.
We were successful in courting enough talent to appear on the night and so the next step was to realise the vision we had for the evening. Working with WB and the experience team at Event Cinemas, we curated an event that featured myself as a host, where I interviewed some of the talent for vox pops and gauged their interest in the film.
The backdrop of the red carpet also featured The Flash and IGN cobranding—an important inclusion for us as we were keen to prominently feature our brand as a part of this activation.
The competition saw a record number of entries, and the red carpet video, while it didn’t boast our highest production value, was a fun exercise in trying to manufacture some virality around the film’s release.
2,000+ entries to attend the premiere
150k+ video views
300k+ impressions