Paramount Pictures
Mission: Possible
Tom Cruise put everything on hold—and on his birthday, mind you—to speak with yours truly.
I was happy to do it as Paramount let me see the film early, and I had some burning questions.
Ahead of the launch of the seventh film in the franchise, Mission: Impossible – Dead Reckoning Part One, we leveraged the IGN owned and operated network to deploy our trademark high-impact display for our 1m+ unique users to see in all of its glory.
TC’s penchant for putting his life on the line for the sake of cinema was once again at the forefront of Paramount’s marketing efforts for the franchise and we were completely onboard. As part of our integrated solution, we proposed that in conjunction with the website takeover, Tom’s death-defying stunt should also be front and centre on the IGN AU Instagram.
As for the cherry on top, Paramount invited us to the official red carpet event ahead of its premiere in Sydney which was held at the International Convention Centre.
I got the chance to speak with the cast and of course, ask Tom if his continued attempts to up the ante with, frankly, insane stunts, was actually a cry for help.
We saw incredibly high engagement across the board and through many, many anecdotes, were told filmgoers were more excited about the film because of our coverage of the red carpet event—something that seldom happens in Sydney.
250k+ video views
500k+ impressions