Ubisoft

The video game publisher responsible for juggernaut franchises such as Assassin’s Creed, Far Cry and the litany of Tom Clancy branded games, Ubisoft were putting (a lot) of money where their mouth was when it came to their new swashbuckling IP, Skull and Bones.

With such a hefty budget attached, almost 4x more compared to what the team were used to seeing for a typical video game GTM campaign brief, we knew we had to respond in kind.

With striking visuals and a core gameplay loop that would satisfy those looking to live out their pirating fantasy, we wanted to capitalise on these selling points and emphasise its uniqueness in a sea of Call of Dutys and Fortnites.

We built a custom microsite—pitched as a game launch hub—where the audience could read and watch plenty of IGN produced content to learn more about the game. Pre-order information as well as exclusive offers on the game’s collector’s and deluxe editions were prominently featured.

I put together the design document for our team of talented developers to build the hub. I also managed our designers and freelancers who helped create the content that the hub hosted.

• 300k+ video views

• 800k+ impressions